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:: An overview of the aspects and shapes of online communication in Internet (online) marketing

Mohsen Einali :: PhD student : : Unknown : : Unknown : : Public adminstration - Policy : : Semnan University :

Online advertising has a steadily growing situation because of a significant number of web site users on the one hand and the other because of a large number of websites. Compared to offline advertisements, this kind of advertising has a series of interactive and communicative benefits such as target audience classification, access to message broadcasting, and numerous creative possibilities.In this regard, online advertising makers should be able to predict the audience's response to information, and continuously seek out different ways of appealing in order to improve advertising expression. Symbolic forms of communication are efficient tools. Symbols play an important role in creating an online promotional message. In many cases, not only support for the expression of the image, but also a multi-acceptance tool. As we are aiming to use the colorless black in online advertising images. ::

> Online communication, Internet, Online advertising ::
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